Poasty
TMSometimes it's a good thing when something
catches on fire at school.
Client: Faculty Creative, Private School
Delivery: iPhone, iPod Touch, Web
Release Date: October 2011
Objective
Authentic Content
Our mission was to find a way to leverage student & faculty-created content to give prospective parents and students a peek into the school in real time.
Method
Taboo Technologies
A survey of the school population showed that nearly every student had a smartphone or iPod Touch at hand. We observed students sneaking onto Facebook under their desks during class to post status updates and communicate with their friends -- obscuring their behavior because of the strict ban on cell phone use in any form during class. Understanding the power and allure of these devices and the opportunity to harness their use for positive, educationally supportive purposes, it was our recommendation to run towards the banned technology.
Capturing Moments Becomes a Game
Call it a yearbook, and the kids think it's corny, but make a game that changes their disciplinary code, and they'll love you for it. Tell faculty or parents it's a game, and you'd better have your bullet-proof vest on, but find ways to make the game a new educational vehicle for 21st century leaning, and you're genius. That's what we did.
Vehicle
When Posts Catch Fire
We created a game incentivising students and faculty to leverage the historically forbidden smartphones. The idea is to reward students for creating and engaging with content their peers create. The goal for players is to get enough people to love your content and catch it on fire. The more students "play" the more they can unlock badges, earn points, and rise to the top of their class. Not only are students competing inside of their grade we also allow them to compete by grade - junior vs seniors, let the battle begin!
Record Book
At the end of each school year the content is curated into a tangible book where the best performing content and top players are prominently featured. The game has changed the school's disciplinary code - and effectively turned a problem into a new way to engage student's with education.
Wake & Break
TMThe Nike+ of Surfing
Client: Faculty Creative
Delivery: iPhone, iPod Touch
Release Date: Summer 2011
Objective
Gamify hitting the beach to catch some waves.
Method
Release a utility that connects surfers to each other, allow them to share surf conditions that the update real-time, and give them the ability to take a snap shot of what's rolling in.
Vehicle
iPhone App
Buoy data & surf cams can only tell you so much - the app allows surfers to share their perceived conditions from the beach. Metrics include weather conditions, beach crowd, water crowd, and the cleanliness of the sets coming in.
Real-time Conditions
Buoy data & surf cams can only tell you so much - the app allows surfers to share their perceived conditions from the beach. Metrics include weather conditions, beach crowd, water crowd, and the cleanliness of the sets coming in.
Surfers update not only wave conditions & set quality - they also shared if the water and beach was crowded.
Share Progress
Our app tracks the time, location, and duration of each surfers session. Surferʼs stats are displayed on a page that they push to Facebook or Twitter for the world to see. The app tracks total time in the water, spots hit, and total days surfed. There are also status levels and rewards to be earned by traveling to surf spots all over the globe.
Lickity Split
TMInstant Decision Engine
Client: Faculty Creative
Delivery: iPhone, iPod Touch, Web
Release Date: TBD
Objective
Don't flip a dirty quarter - social decisions in an instant.
Method
Smart Utility
Release a utility that instantly polls "circles" of friends or the larger world to get decisions made under a minute.
Vehicle
iPhone App
An app that puts instant decision making in your pocket. Questions are quickly created via an app with camera capabilities. In under a minute that split decision is made for you - much better than that 25-cent piece of monetary shrapnel. Each question generates a single page that is instantly posted to your facebook & twitter accounts. Never again will you sweat which shoes you "should" have bought.
Our Square
TMPublic Park Becomes Monopoly Board
Client: Faculty Creative, Friends of Rittenhouse Square
Delivery: iPhone, iPod Touch, Web
Release Date: TBD
Objective
Help fund a public parks operating budget and increase awareness about the non-profit that maintains it.
Method
Gamify lounging in the park
Turn a Public Park into a Monopoly Game that leverages foursquare, twitter, and geo tagging to generate micro-donations that would support part of the squares annual budget.
Create Status & Unlocking Value
We pixelfied every square foot of grass, bench, tree, and statue in the park and offered it up to the highest bidder. Players gain status & power in a number of ways: owning land, leaving notes, geo-tagging photos & messages, and finding hidden Easter eggs. The more players participate the more likely they are to unlock valuable items like discounts to neighboring restaurants and even tickets to the famous "Ball on the Square".
